Getting Started with Loyalty
This guide explains how we recommend marketplaces approach launching Loyalty for the first time. Loyalty works best when it is simple, consistent across outlets, and clearly communicated to both merchants and customers.
A well‑designed loyalty scheme helps you fill existing demand by encouraging repeat ordering from customers who already like your marketplace.
1. How the Loyalty Scheme Works & Funds Flow
Loyalty in Redbox is designed to mirror traditional paper loyalty cards, but in a digital, automated way.
How Customers Earn Rewards
Customers earn stamps when they place qualifying orders.
Stamps are awarded automatically when the order meets the criteria set on the loyalty card.
A card typically requires between 3 and 10 stamps to complete.
Once a card is complete, the total value of the stamps is redeemed as a discount on the customer’s next order.
After redemption, the card automatically resets and customers can start earning again.
Funds Flow
Customer places a qualifying order and earns a stamp.
The outlet fulfils the order as normal.
When a completed card is redeemed:
The discount is applied automatically at checkout.
The outlet receives a reduced payout for that order.
The marketplace does not subsidise the reward, but the commission is diminished due to the discount on the order.
This keeps loyalty familiar for outlets, as it works the same way as a traditional paper loyalty card, where the business absorbs the cost of the reward.
Important Rules to Be Aware Of
Loyalty cards can be marketplace‑wide or outlet‑specific.
Customers can earn stamps on multiple cards at once.
Only one loyalty reward can be redeemed per order.
Loyalty rewards do not stack with other discounts; however, customers can still earn a stamp on a discounted order.
If a discount code is applied, it will override any automatic loyalty redemption.
Our Suggested Loyalty Card Setup
When launching Loyalty for the first time, we strongly recommend starting with a standardised card set-up per outlet across your marketplace.
Why Standardisation Matters
Customers immediately understand how the scheme works.
Outlets are easier to onboard and support.
Fewer edge cases and support queries.
Enables marketplace‑wide marketing and promotion.
Recommended Default Setup
General Scheme Name: Reward Card/s
Loyalty Card Name | [Outlet Name] Stamps, i.e. Thai Bistro Stamps, Red Hot Pizza Stamps. |
Terms & Conditions | |
Card Boundary | One card per outlet. |
Required stamps | 5 |
Loyalty Card Icon | Use a simple version of the outlet icon, or one from our bank of icons that matches the outlet's cuisine. |
Stamp Colour | Set to match your Loyalty Card icon. |
Reward | 10% percentage reward. |
Discount Strategy | Subtotal. |
Minimum qualifying order | £10 |
Qualifying days | All days. |
Cash orders | Not enabled. |
Icons
Every stamp card needs an icon; simple, clean graphics work best. We have provided a selection of icons that could work for your outlets, or you can use the outlet's own branding if it is simple enough.
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3. Introducing Loyalty to Your Outlets
When introducing Loyalty to outlets, focus on clarity and reassurance. Outlets should understand how it works, how it’s funded, and that they remain in control.
Subject: Loyalty Cards Are Launching on {{YourMarketplace}}
Hi {{Outlet Name}},
We’re launching Loyalty Cards on {{your marketplace}} to help reward repeat customers and encourage more frequent ordering.
How it works:
Customers earn a digital stamp worth 10% of their subtotal when they place qualifying orders with you.
Once a card is complete, the customer receives a discount equal to the value of the stamps earned.
The reward is applied automatically on the customer’s sixth order.
Loyalty rewards are funded in the same way as traditional paper loyalty cards; the discount is deducted from the order when it is redeemed.
We’re starting with a simple, consistent setup across the marketplace to make this easy for customers to understand. Loyalty can be adjusted or expanded later if needed.
Loyalty is proven to:
Increase repeat orders
Improve customer retention
Reward your most loyal customers without discounting every order
If you have any questions or would like to opt out of Loyalty, please reply to this email.
Thanks, {{Marketplace Team}}
4. Launching Loyalty to Your Customers
When launching Loyalty to your customers, simplicity and clarity are key.
Recommended Launch Channels
Push notifications
Email campaign
Social media
Key Messages to Focus On
Loyalty rewards repeat customers.
Stamps are earned automatically, no codes or sign‑ups required.
Rewards are simple and applied automatically.
Example Customer Copy
You may want to rotate a few short one‑liners across different channels. All of these work well in banners, push notifications, emails, or social posts:
Order. Collect stamps. Get rewarded.
Your regular order just got more rewarding.
Love your local? Now it loves you back.
Eat what you love, earn rewards automatically.
The more you order, the more you earn.
Stamps on every order. Rewards on the next.
Your favourites now come with rewards.
Loyalty that just works, no codes, no hassle.
Turn your usual order into a reward.
Avoid over‑explaining. Customers should understand the value of Loyalty in a single sentence.
Final Notes
Start simple and launch consistently. Once Loyalty is live, we recommend reviewing performance after 30-60 days to understand stamp earn rates, redemption levels, and overall impact before making further changes. More info on Loyalty and Reporting.