Website 2.0 Business Segments
Only available for customer ordering Web 2.0 and Mobile 5.0+
Highlight to customers key outlets and respond to seasonal trends with our business segments. This new feature enables you to curate a list of outlets to entice your customers to discover new businesses and products in your marketplace. You could use these for example to group grocery stores, to highlight ordering trends, or promote outlets offering Christmas offers. These segments are displayed on the home page and outlet list of Website and Mobile App.
As segments take up more real estate on the smaller app screens, you can choose which of your segments will be displayed on the customer ordering clients.
Business Segment Ideas
Creating an engaging business segment is a great way to boost traffic to your outlets. This can be done by customising your business segments. You can create multiple segments, and order how outlets will be displayed within the segment on the website/app. Here are some segment ideas to get you started:
New on ‘Your Marketplace Name’.
Only on ‘Your Marketplace Name’.
Top picks in your neighbourhood.
Meal Deals.
Fastest Delivery.
Offers for you.
‘Business Types’ near you - for example, Curry Houses near you.
Popular Brands.
Customising your Segments
You can customise segments according to a range of factors, such as, by categories or outlets. Creating custom segments will help deliver engaging content and encourage traffic to these outlets.
You should set up multiple segments and these segments can be scheduled to allow them to be visible at particular times of the day or week, or only visible for a set time. You can also choose which segments will be displayed on the customer ordering app 5.0+, this is to reduce the number of segments displayed on the app’s outlet list where there is less space available.
How to Customise an Outlet Type Segment
How to locate Segments: Redbox Management → Marketplaces → Select the required Marketplace → Segments
Select ‘Add Segment’.
Enter the name of the segment, this name will be displayed as the segment title on the website and app.
Select 'Outlet' as the segment type.
Select Create.
Open the segment
Set up the segment with the following required variables:
Description - This will display below the segment name.
Sort by - This is the order in which the outlets will display within the segment.
Segment Filters - This will allow the user to refine the outlets which are available within the segment.
Segment Schedule - This will allow the user to set the availability of the segment.
Choose to display the outlet's discount labels and special offer flags.
Choose if this segment should be visible on the Mobile 5.0+.
Select Save.
Each segment can be sorted by Distance, Collection/Delivery Time, Minimum Order or no sorting. You can also show special offer flags and/or discount labels, this can be useful depending on the segment type you are creating i.e. a segment for offers.
Segment card displaying a special offer flag (in orange) and a discount (in green)
You can specify the days of the week the segment will be visible, or you can specify if the segment is only available for a range of time. For example, this is useful if your segment is specific to a festive period, i.e. Christmas.
Each segment will require variables to be selected, these will refine the outlets which will populate it, you can select one or multiple variables per segment. The following variables are available to refine the segment:
Open Status - Include outlets which are currently open or outlets which are closed.
Categories - Outlets which contain or exclude the categories selected.
Outlet - Include the specific outlets selected.
Discounts - Include or exclude outlets which have discounts.
Featured Outlets - Include or exclude featured outlets.
How to Customise a Category-Type Segment
Only available for customers using Web 2.0
How to locate Segments: Redbox Management → Marketplaces → Select the required Marketplace → Segments
Once on the ‘Segments’ page, select ‘Add Segment’.
Enter the name of the segment, this name will be displayed as the segment title on the website and app when not hidden.
Select 'Category' as the segment type.
Select ‘Create’.
Open the segment.
Set up the segment with the following required variables:
Description - This will display below the segment name.
Sort by - This is the order in which the outlets will display within the segment.
Category Tags - These will populate the segment.
Segment Schedule - This will allow the user to set the availability of the segment.
Select 'Save'.
How to Manage Where your Segments are Displayed
How to locate Segments: Redbox Management → Marketplaces → Select the required Marketplace → Segments
Once on the ‘Segments’ page, select the three dots.
Select move up or move down.
Featured-Outlets Default Business Segment
The default business segment only applies to the customer ordering Web 2.0. The default featured outlets segment does not display on the ordering apps.
If you do not set up any business segments, your website will display a default segment named ‘Now on [Your Marketplace Name]’, this is made up of all outlets which have been set to be ‘featured’ in Redbox Management. The default segment will not apply any sorting and will display the outlets in a randomised order, changing each time the page is loaded.
How to Populate the Default Featured-Outlets Business Segment
How to locate Outlet Details: Redbox → Businesses → Select the required business → Outlets → Select the required outlet → Details
Once on the ‘Outlet Details’ page:
Scroll down to the ‘Promote’ section.
Enable ‘Feature on Homepage’.
Select ‘Save’.
To populate the default business segment, navigate to the ‘Promote’ feature on the Outlet Details page mentioned above.
Repeat this process for each of the outlets which you would like to be displayed within the default business segment.
Please provide each of the outlets with the default segment with a cover image, see below ‘How to add a cover image to an outlet’.
Cover Images for Outlets
To create an engaging and eye-catching business segment, your outlets will need to have a cover image, here are a few pointers for a great cover image
Works well with the business logo.
A good representation of your brand.
A clear image, which is not blurry or cropped.
Smaller than 1MB in size.
72 DPI (web resolution not print)
If you need to resize your image to under 1MB, you must maintain the aspect ratio so your image is not stretched. For example, if your image is landscape, you could reduce the image's width to around 1200 pixels, but you should let your resizing program calculate the height. Most programs will indicate what file size the image will be before you resize, which means you can adjust the dimensions until the file is just under 1MB. If your file is still too large at 1200 wide, try reducing this to 1000 or 800 pixels wide, but ensure the height is not manually set. Before setting any dimensions, always check your DPI is 72 as this will affect file size and dimensions.
How to Add a Cover Image to an Outlet
How to locate Outlet Details: Redbox → Businesses → Select the required business → Outlets → Select the required outlet → Details
Once on the Outlet Details page:
Under the ‘Menu’ section, scroll to the ‘Cover Image’ section
Select ‘Browse’.
Add the image.
Select ‘Save’.